The new Ezoic requirements are relatively simple and straightforward for publishers of all sizes. Here I will provide you a summary of the key new Ezoic requirements to get started with Ezoic AdSense Moneirtization.

Ezoic stands out as a lucrative option for publishers, offering a user-friendly platform with relatively simple and clear-cut requirements suitable for publishers of all sizes.

If you’re looking to harness the potential of the Ezoic revenue-sharing model and optimization tools.

New Ezoic Requirements

Ezoic is a popular platform for website monetization, offering advanced AI-driven ad testing and optimization to maximize revenue. To get started with Ezoic, there are certain requirements your website must meet:

1. Website Traffic: Quantity Matters

While Ezoic doesn’t enforce a strict minimum traffic threshold, they recommend a minimum of 500-1,000 page views per month.

This recommendation is rooted in the essence of the Ezoic revenue-sharing model, which relies on generating ample ad impressions to deliver substantial earnings for publishers.

Ensure your website meets this criterion to maximize your revenue potential.

2. Website Content: The Heart of the Matter

Ezoic insists on websites hosting original, constructive, and captivating content. This translates to providing valuable, informative content that resonates with your target audience.

Stay clear of plagiarism, thin content, and materials primarily geared towards monetization, focusing instead on delivering genuine value to your users.

3. Website Compliance: Aligning with Policies

Your website must align with Ezoic’s ad policy requirements, mirroring Google’s publisher policies. Ensure your content is legal, non-adult, and safe.

Obtain the necessary permissions for any copyrighted material to avoid complications.

4. Website Traffic Sources: Going Organic and Human

Ezoic mandates that your website traffic is primarily human and organic. Say no to artificial methods, paid traffic sources, or bots, as these can compromise the integrity of Ezoic’s ad optimization algorithms.

5. Website Functionality: Smooth User Experience is Key

A fully functional and accessible website is crucial. Page loading speed, absence of technical errors, and a seamless user experience are paramount.

Your website’s functionality directly impacts its appeal to users and Ezoic’s algorithms.

6. Website Ownership: Legitimate Authorization

To monetize with Ezoic, you must be the legal owner or an authorized website representative.

This ensures that you have the authority to enter into agreements with Ezoic and make decisions regarding your website’s monetization strategy.

7. Website Monetization Status: Exclusive Rights

Exclusivity is a requirement – your website should not be monetized with another ad network or platform.

Ezoic needs exclusive rights to ensure its ad optimization algorithms can perform at their best.

8. Website Moderation: Keeping it Clean

If applicable, implement robust measures to moderate user-generated content.

To maintain a positive online environment, prevent the spread of spam, hate speech, or any harmful content.

9. Website Analytics: Insightful Metrics

Integration with analytics tools like Google Analytics is recommended. Tracking website traffic, user behaviour, and ad performance provides valuable data for optimizing your website and refining your ad campaigns.

10. Website Updates: Stay Current

Regularly update your website with the latest security patches and software updates. This safeguards your site from vulnerabilities and ensures compatibility with Ezoic’s platform.

You pave the way for a successful collaboration with Ezoic by diligently meeting these requirements. Unlock the full potential of their revenue-sharing model and leverage their website optimization tools to propel your online presence to new heights.

Seize the opportunity to monetize effectively while delivering a top-notch user experience.

Ezoic AdSense Monetization Requirements

Here are the requirements to use Ezoic to monetize your website or blog

Traffic Requirements:

• Minimum traffic: Ezoic doesn’t have a minimum traffic requirement, but they recommend having at least 1,000 visits per month to get the most out of their platform.
• Traffic quality: Ezoic requires that your traffic be authentic and human. This means that you should not use bots or paid traffic sources to inflate your traffic numbers.
• Traffic sources: Ezoic can monetize traffic from various sources, including search engines, social media, and direct referrals.

Content Requirements:

• Unique content: Ezoic requires that your website content be original and unique. You should not copy or plagiarize content from other sources.
• High-quality content: Ezoic also requires that your website content be high-quality and engaging. This means that your content should be well-written, informative, and relevant to your target audience.
• Content compliance: Ezoic requires that your website content comply with all applicable laws and regulations. This includes copyright law, trademark law, and obscenity laws.

Technical Requirements:

• Website ownership: Ezoic requires that you be the owner of the website you want to monetize.
• Website hosting: Ezoic requires that your website be hosted on a reliable hosting platform.
• Website platform: Ezoic can be used with various websites, including WordPress, Blogger, and Wix.
• Website plugins: Ezoic requires that you install their plugin on your website. The plugin will help to integrate your website with their platform.

Additional Requirements:

• Google AdSense account: Ezoic requires that you have a Google AdSense account in good standing.
• Tax information: Ezoic requires that you provide them with your tax information so that they can issue you payments.
• Compliance with Ezoic policies: Ezoic requires that you comply with all of their policies, including their terms of service and privacy policy.

If you meet all of these requirements, you should be able to sign up for Ezoic and start monetizing your website traffic.

Ezoic Approval Levels

Ezoic Approval Levels are a system that determines the level of access and benefits that a website has on the Ezoic platform. There are five different levels: Access Now, Level 1, Level 2, Level 3, and VIP.

Each level has its own set of requirements and benefits.

Ezoic Access Now

• Requirements:
  • No minimum traffic requirement
  • Must have a Google AdSense account in good standing
• Benefits:
  • Access to Ezoic’s Leap tool, which can help you improve your website’s traffic and visibility
  • Access to Ezoic’s support team

Ezoic Level 1

• Requirements:
  • Must have at least 10,000 monthly pageviews
  • Must have a good website design
  • Must have high-quality content
• Benefits:
  • Access to Ezoic’s monetization features, such as Ad Tester and Mediabridge
  • A dedicated account manager
  • Priority support

Ezoic Level 2

• Requirements:
  • Must have at least 20,000 monthly pageviews
  • Must have a strong brand
  • Must have a high level of engagement
• Benefits:
  • Access to Ezoic’s premium monetization features, such as Big Data Analytics and Yield Optimization
  • A team of dedicated account managers
  • 24/7 support

Ezoic Level 3

• Requirements:
  • Must have at least 50,000 monthly pageviews
  • Must be a leader in their industry
  • Must have a proven track record of success
• Benefits:
  • Access to Ezoic’s exclusive monetization features, such as Private Marketplace and Access to Demand
  • A personal relationship with Ezoic’s CEO
  • Unlimited support

Ezoic VIP

• Requirements:
  • Must be invited by Ezoic
  • Must be a top-tier website with exceptional traffic and engagement
• Benefits:
  • Access to all of Ezoic’s monetization features, including premium features and exclusive features
  • A dedicated team of experts who will work closely with you to achieve your goals
  • 24/7 support with priority access

If you want to learn more about Ezoic’s approval levels, you can visit the Ezoic website or contact Ezoic support team.

Ezoic Integration

Integrating Ezoic with your website involves several steps to ensure the platform can optimize your site’s ad performance and deliver relevant ads. Here’s a detailed guide on how to integrate Ezoic:

Ezoic Integration Guide

1. Sign Up for Ezoic

• Go to the Ezoic website and sign up for an account. You’ll need to provide basic information about your website, including the URL and traffic details.

2. Select an Integration Method

Ezoic offers multiple integration methods. The most common ones are:

a. DNS Integration (Recommended)

• Access DNS Settings: After signing up, Ezoic will provide instructions to update your DNS settings. This involves pointing your domain’s name servers to Ezoic’s name servers.
• Update Name Servers: Log in to your domain registrar (like GoDaddy, Namecheap, etc.) and change your domain’s name servers to the ones provided by Ezoic.
• Verification: Ezoic will automatically verify the DNS change. This method gives Ezoic control to optimize the ad placements and improve site speed.

b. Cloudflare Integration

• Link Cloudflare Account: If your site is already using Cloudflare, you can link your Cloudflare account with Ezoic.
• Authorize Ezoic: Ezoic will require permission to access your Cloudflare settings to manage your site’s DNS settings.
• Complete Integration: Follow the on-screen instructions on Ezoic to complete the setup.

c. WordPress Plugin Integration

• Install Ezoic Plugin: Go to your WordPress admin dashboard, and search for the “Ezoic” plugin in the plugin directory. Install and activate it.
• API Key: Obtain your API key from the Ezoic dashboard and enter it into the plugin settings on WordPress.
• Verify: Follow the plugin’s prompts to complete the integration process. This method is straightforward but might not provide the same level of optimization as DNS integration.

3. Ad Tester Setup

• Enable Ad Tester: In the Ezoic dashboard, go to the “Monetization” section and enable Ad Tester.
• Configure Ad Settings: Define ad placeholders, which are the locations where ads will appear. Ezoic’s AI will test different sizes and formats in these placeholders to optimize revenue.
• Use Chrome Extension: Optionally, use the Ezoic Chrome Extension to visually place ad placeholders directly on your website for easy configuration.

4. Verify Integration

• Integration Status: Check your Ezoic dashboard under “Settings” > “Integration” to verify that the integration is complete.
• Check Ad Serving: Ezoic will begin testing ads once integration is confirmed. This may take a few hours.

5. Set Up Caching and Speed Optimization (Optional but Recommended)

• Ezoic Leap: Ezoic offers Leap, a tool to enhance site speed and performance. Configure Leap settings to ensure your site loads quickly.
• Caching: Ezoic will handle caching once DNS integration is complete, but additional settings can be configured in the Ezoic dashboard.

6. Monitor and Optimize

• Review Analytics: Use Ezoic’s analytics to monitor performance, including revenue, site speed, and user engagement metrics.
• Adjust Ad Settings: Based on performance data, you can adjust ad density, location, and other settings to further optimize your earnings.

Ad Placeholder Tips for Ezoic

Optimizing ad placeholders is crucial for maximizing your revenue while maintaining a positive user experience. Here are some tips and best practices for setting up ad placeholders effectively with Ezoic:

1. Diversify Ad Sizes and Types

• Use a Variety of Sizes: Include a range of ad sizes like 300×250, 728×90, 320×50, and others. Different sizes perform differently across devices, so variety allows Ezoic’s AI to test and optimize effectively.
• Types of Ads: Utilize different ad types including display ads, native ads, video ads, and in-article ads. This variety helps to find the most effective ad types for your content.

2. Strategic Placement

• Above the Fold: Place a few ad placeholders above the fold (the portion of the page visible without scrolling). These areas generally attract high engagement, but don’t overcrowd them.
• In-Content Ads: Place ads within the content, such as after the first paragraph, between paragraphs, or after images. In-content ads tend to blend naturally and perform well.
• End of Content: Adding placeholders at the end of articles can capture user attention as they finish reading.
• Sidebar and Header: Utilize the sidebar and header areas for ads, especially on desktop views. These positions are usually highly visible.

3. Avoid Overcrowding

• Balance Ads and Content: Avoid placing too many ads in one area or making the ads too dense on the page. This can negatively impact user experience and lead to lower ad performance or policy violations.
• Ad Density: Ezoic’s AI automatically adjusts ad density, but it’s important to start with a balanced layout. Aim for one ad per screen view for mobile and slightly more for desktop.

4. Use Ezoic’s Chrome Extension

• Visual Placement: Use the Ezoic Chrome Extension to visually place ad placeholders on your site. This tool allows you to see exactly how ads will appear and adjust placements easily.
• Testing Flexibility: The extension allows you to add, remove, or adjust placeholders without coding changes, providing a quick and flexible way to refine your setup.

5. Test on Different Devices

• Mobile, Desktop, Tablet: Ensure ad placements look good across all device types. Mobile optimization is particularly important as mobile traffic often accounts for the majority of visits.
• Responsive Ads: Enable responsive ads that adjust to different screen sizes for a seamless viewing experience.

6. Consider User Experience

• Avoid Interruptions: Place ads in a way that doesn’t interrupt the user’s reading flow. Avoid full-page interstitials or ads that cover content, which can frustrate users.
• Page Speed: Monitor how ads affect page speed. Ezoic’s Leap tool can help you manage ad load times and overall site performance.

7. Utilize Ad Tester Reports

• Analyze Performance: Regularly check Ezoic’s Ad Tester reports to see which placements, sizes, and types of ads perform best.
• Iterate and Optimize: Use the data from these reports to tweak your ad setup. If certain ad placements are underperforming, adjust or remove them.

8. Limit Sticky Ads

• Use Sparingly: Sticky (fixed position) ads can be effective, but use them sparingly. One sticky ad per page, usually at the bottom or in the sidebar, can maximize visibility without overwhelming users.

9. Enable Automatic Ad Placement (Optional)

• AI Optimization: Ezoic’s AI can automatically add and adjust ad placeholders over time. This is a good option if you prefer a more hands-off approach, allowing the system to learn and optimize placements based on performance data.

10. Compliance with Ad Policies

• AdSense and Ezoic Policies: Ensure all ad placements comply with Google AdSense and Ezoic policies. This includes avoiding deceptive placements, maintaining a good balance of content to ads, and not placing ads too close to clickable elements like buttons or navigation links.

Common Mistakes to Avoid with Ezoic Ad Placeholders

Avoiding common mistakes when setting up ad placeholders with Ezoic is essential to ensure optimal ad performance and maintain a positive user experience. Here are some common pitfalls to avoid and tips on how to steer clear of them:

1. Too Many Ads Above the Fold

• Mistake: Overloading the area above the fold (the part of the webpage visible without scrolling) with too many ads can overwhelm visitors and lead to high bounce rates.
• Solution: Limit the number of ads above the fold to a few strategic placements. Balance content and ads to keep the page visually appealing and user-friendly.

2. Placing Ads Too Close to Clickable Elements

• Mistake: Ads placed too close to navigation buttons, links, or other clickable elements can lead to accidental clicks, violating ad policies and frustrating users.
• Solution: Ensure a clear separation between ads and interactive elements. Use padding and spacing to keep ads distinct from navigational features.

3. Ignoring Mobile Optimization

• Mistake: Not optimizing ad placements for mobile devices, where screen real estate is limited, can result in poor user experience and lower ad engagement.
• Solution: Use Ezoic’s tools to preview and test ad placements specifically for mobile. Consider mobile-specific ad sizes and responsive ads that adapt to different screen sizes.

4. Overcrowding Pages with Ads

• Mistake: Excessive ads can make your site look cluttered and unprofessional, leading to lower user engagement and potential ad policy violations.
• Solution: Aim for a balanced layout with a reasonable number of ads per page. A good rule of thumb is one ad per screen view on mobile devices and slightly more on desktops, without exceeding 30% ad density.

5. Not Using Enough Ad Placements

• Mistake: Too few ad placeholders limit the options Ezoic’s AI has for testing and optimizing ad performance, which can reduce overall earnings.
• Solution: Place a variety of ad placeholders throughout the page, including above the fold, within content, and at the end of articles. This provides Ezoic’s AI with more opportunities to test what works best.

6. Poor Ad Placement Positioning

• Mistake: Placing ads in areas that users rarely see, such as far down the page or hidden in sidebars, reduces the chances of ad engagement.
• Solution: Position ads in high-visibility areas like within content, near headlines, or between paragraphs where users’ attention is naturally drawn.

7. Skipping Performance Monitoring and Adjustments

• Mistake: Setting up placeholders and then neglecting to monitor performance can lead to missed opportunities for optimization.
• Solution: Regularly review Ezoic’s Ad Tester reports and make adjustments based on performance data. Optimize underperforming ads and experiment with new placements based on the insights gained.

8. Neglecting Site Speed and User Experience

• Mistake: Focusing solely on ads without considering the impact on site speed can result in slow load times, negatively affecting both user experience and SEO.
• Solution: Use Ezoic’s Leap tool or other performance optimization strategies to ensure that ads don’t significantly impact page load times. Optimize images, reduce script load, and use lazy loading for ads.

9. Not Using the Ezoic Chrome Extension Effectively

• Mistake: Failing to utilize the Ezoic Chrome Extension can lead to less precise ad placements and missed opportunities for easy adjustments.
• Solution: Use the Chrome Extension to visually place, adjust, and fine-tune ad placeholders directly on your website. This tool helps you see exactly where ads will appear and adjust them quickly.

10. Failing to Keep Up with Policy Changes

• Mistake: Not staying updated with changes in ad policies from Ezoic, Google AdSense, or other ad networks can lead to compliance issues.
• Solution: Regularly review the latest ad policy updates and ensure your site and ad placements comply. This includes keeping ads away from inappropriate content and ensuring no deceptive practices are employed.

11. Ignoring User Feedback

• Mistake: Disregarding feedback from your site’s visitors about ad placements can lead to a negative user experience and decreased site engagement.
• Solution: Pay attention to user feedback, analytics, and behavior metrics like time on site and bounce rate. Adjust your ad strategy accordingly to improve both user satisfaction and ad performance.