Outer Furniture

Outdoor Furniture Net Worth: A Deep Dive into Value, Investment, and Longevity.

In a realm where outdoor living meets luxury, where design innovation dances with enduring comfort, Outer Furniture has redefined the game. The brand’s ascent is a testament to the vision and drive of its founders, Jiake Liu and Terry Lin.

Outer Furniture Net Worth isn’t just a number; it’s a reflection of how they’ve transformed our relationship with the outdoors.

As a seasoned blogger who’s spent countless hours enjoying the great outdoors, I’ve come to appreciate the transformative power of well-chosen outdoor furniture. It’s not merely about filling a space; it’s about creating an inviting extension of your home – an oasis where relaxation, connection, and memories are made.

In this post, we’ll explore the factors that contribute to Outer Furniture net worth, from its innovative features and sustainable materials to its long-term value and potential resale potential. Whether you’re a seasoned outdoor enthusiast or just dipping your toes into creating a backyard paradise, this guide will help you determine if Outer Furniture is the right investment for you.

What is Outer Furniture?

Outer Furniture Net Worth

Outer Furniture is a California-based direct-to-consumer brand revolutionizing the outdoor furniture industry with its focus on design, sustainability, and durability. Founded in 2018, the company aims to make spending time outdoors easier and more enjoyable for everyone.

One of Outer’s signature innovations is the OuterShell™ – a built-in cover for each cushion that seamlessly rolls out and secures with velcro, safeguarding the cushions from unexpected weather, dirt, and debris. This not only adds convenience but also significantly extends the life of the furniture.

The brand’s commitment to sustainability is evident in its use of eco-friendly materials. They incorporate recycled plastic bottles into their products, reducing waste and minimizing their environmental impact. Outer also prioritizes responsibly sourced wood, ensuring that their furniture production is environmentally conscious.

Recognizing the unique needs of each outdoor space, Outer offers modular designs in many of its collections. This allows customers to personalize the configuration of their furniture, adapting it to fit their specific layout and seating requirements. Whether you have a small balcony or a sprawling patio, Outer’s modular pieces can be tailored to create the perfect outdoor oasis.

Outer’s product range includes various pieces designed for lounging, dining, and gathering around a fire pit. Their all-weather wicker is designed to withstand the elements, and their multi-layer memory foam cushions provide luxurious comfort. In addition to furniture, they also offer a selection of complementary accessories like outdoor rugs and bug shield blankets.

By combining style, sustainability, and innovative features, Outer Furniture is redefining what it means to create a comfortable and inviting outdoor living space.

Outer Furniture Products

Outer Furniture offers an extensive range of products designed to transform your outdoor space into a haven of relaxation and style

Outer Furniture offers an extensive range of products designed to transform your outdoor space into a haven of relaxation and style. Their collections are carefully curated to meet diverse needs and preferences, ensuring there’s something for everyone.


  • Sofas: Outer’s modular sofas redefine outdoor seating with their customizable configurations, allowing you to create a layout that perfectly suits your space. Their weather-resistant materials and plush cushions, equipped with the innovative OuterShell™ for effortless protection, ensure both comfort and durability.
  • Armchairs: Whether your taste leans towards classic wicker elegance or a modern aluminum aesthetic, Outer’s armchairs deliver a blend of style and comfort. These inviting pieces are ideal for creating cozy nooks for reading, conversation, or simply unwinding in your outdoor haven.
  • Sectionals: For those who love to entertain or simply spread out and relax, Outer’s sectionals offer generous seating options. Their flexible designs can be rearranged to accommodate different gatherings and activities, making them a versatile addition to any outdoor space.
  • Loveseats: Designed for intimate moments and cozy conversations, loveseats provide a comfortable and stylish seating option for two. They are perfect for creating a romantic ambiance or adding a touch of intimacy to your outdoor area.
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  • Dining Tables: Elevate your outdoor dining experience with Outer’s selection of dining tables. Available in various sizes and materials like teak and aluminum, these tables are built to withstand the elements while adding a touch of sophistication to your alfresco meals.
  • Dining Chairs: Choose from a range of dining chairs crafted from wicker, aluminum, or teak to complement your chosen table. These chairs are designed for both comfort and durability, ensuring you can enjoy outdoor dining in style for years to come.

Beyond Seating and Dining:

  • Fire Pit Table: Extend your outdoor enjoyment into the cooler months with Outer’s fire pit table. This multifunctional piece features a durable concrete top and a built-in propane fire pit, providing warmth, ambiance, and a gathering spot for friends and family.
  • Coffee Table: A well-chosen coffee table can tie your outdoor living room together. Outer offers a variety of options in different materials and styles to harmonize with your existing furniture and enhance the overall aesthetic.
  • Side Table: Keep essentials like drinks, books, or snacks within easy reach with a convenient side table. Outer’s side tables combine functionality with style, adding a touch of elegance to your outdoor decor.
  • Rugs: Infuse warmth and personality into your outdoor space with Outer’s durable outdoor rugs. Crafted to resist the elements, these rugs are available in a range of colors and patterns, allowing you to express your unique style.
  • Accessories: Outer’s commitment to enhancing your outdoor experience extends to their range of accessories. Discover bug shield blankets for pest-free evenings, plush throw pillows for added comfort, and replacement cushions to keep your furniture looking fresh.

Outer Furniture’s dedication to quality, sustainability, and innovative design is evident in every product they offer. Whether you’re furnishing a small balcony or a spacious patio, their diverse collection ensures you’ll find the perfect pieces to create an outdoor sanctuary that reflects your personal style and enhances your enjoyment of the great outdoors.

Outer Furniture Net Worth

Net worth is a financial metric that provides a snapshot of your overall financial health. It’s calculated by subtracting your total liabilities (debts) from your total assets.pen_spark

But what exactly is outdoor furniture net worth? It’s not just about the initial price tag. It’s a complex equation that encompasses comfort, functionality, longevity, and even the intangible value it adds to your life.

Company Name
Outer Furniture
OwnersJiake Liu and Terry Lin
SharkLori Greiner
RoyaltyUp to $1 million
LocationSanta Monica
Net worth$100 million 
Outer Furniture Net Worth

Factors that Contribute to Outdoor Furniture Net Worth

The true worth of outdoor furniture goes far beyond the initial price tag. Here’s a breakdown of the key factors that contribute to its overall value:

Tangible Factors:

  1. Quality of Materials:
    • Durable materials like teak, powder-coated aluminum, and all-weather wicker resist fading, rust, and wear and tear, extending the furniture’s lifespan.
    • High-quality fabrics with UV resistance and water-repellent properties maintain their appearance and functionality in outdoor conditions.
    • Cushions made with quick-drying foam and durable covers resist mold and mildew, ensuring comfort and hygiene.
  2. Craftsmanship and Design:
    • Solid construction and meticulous attention to detail ensure stability, safety, and longevity.
    • Ergonomic designs prioritize comfort and support for extended outdoor relaxation and enjoyment.
    • Innovative features like Outer’s OuterShell™ (integrated cushion covers) add convenience and protection, enhancing the furniture’s value.
  3. Functionality and Versatility:
    • Modular designs that allow for customization and rearrangement to fit different spaces and needs.
    • Multi-functional pieces like fire pit tables or storage benches offer additional benefits beyond seating.
    • Pieces that can transition seamlessly between indoor and outdoor use, expanding their utility.
  4. Longevity and Durability:
    • Furniture that withstands various weather conditions, from scorching sun to heavy rain, without significant damage.
    • Finishes and treatments that protect against fading, cracking, and corrosion, ensuring a lasting appearance.
    • Brands with warranties and excellent customer service that provide peace of mind and support in case of issues.
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Intangible Factors:

  1. Comfort and Enjoyment:
    • Furniture that invites relaxation and socialization, creating a space where people want to spend time.
    • Plush cushions, supportive backs, and ergonomic designs contribute to a comfortable and enjoyable outdoor experience.
  2. Aesthetic Appeal:
    • Furniture that complements your home’s architecture and personal style, enhancing the overall aesthetic of your outdoor space.
    • Unique designs and eye-catching details that make a statement and elevate the atmosphere of your outdoor haven.
  3. Emotional Value:
    • The creation of cherished memories with family and friends in your outdoor living space.
    • The sense of pride and satisfaction that comes from owning well-designed and high-quality furniture.
    • The feeling of relaxation, tranquility, and connection with nature that outdoor furniture can foster.

Environmental Impact:

  • Sustainability:
    • Furniture made from recycled or responsibly sourced materials that minimize environmental impact.
    • Brands are committed to eco-friendly practices in their production and packaging.
  • Longevity:
    • Durable furniture that lasts longer reduces the need for frequent replacements, minimizing waste.

By considering all of these factors, you can make informed decisions about your outdoor furniture investments and choose pieces that offer both tangible and intangible value for years to come.

Outer Furniture’s Shark Tank Debut (Season 11, Episode 8)

Outer Furniture's Shark Tank Splash

Co-founders Jiake Liu and Terry Lin stepped into the Shark Tank seeking $750,000 for 4% equity in their innovative outdoor furniture company. Their pitch focused on solving a common problem: the inconvenience and frustration of outdoor furniture that is easily damaged by the elements.

The Problem: “Soggy Bottom Syndrome”

The duo cleverly coined the term “soggy bottom syndrome” to describe the all-too-familiar experience of finding damp, unusable outdoor cushions after a rain shower or morning dew. This inconvenience, along with issues like fading fabrics and uncomfortable designs, often prevents people from fully enjoying their outdoor spaces.

The Solution: OuterShell™ Technology

Outer’s solution was simple yet ingenious: the OuterShell™, a built-in cover for each cushion that effortlessly rolls out and secures with velcro. This innovative feature protects cushions from the elements, extending their lifespan and ensuring they’re always ready for use.

Beyond the OuterShell™:

While the OuterShell™ was a key selling point, the founders emphasized that Outer Furniture is more than just a gimmick. They highlighted the following:

  • Comfort: Outer’s cushions are made with multi-layer memory foam, providing luxurious comfort that rivals indoor furniture.
  • Durability: Their all-weather wicker is designed to withstand the elements, ensuring lasting performance.
  • Sustainability: Outer incorporates recycled materials into their products, demonstrating a commitment to environmental responsibility.
  • Modular Design: Their furniture is modular, allowing for flexible configurations to suit any outdoor space.

The Shark Tank Outcome:

The Sharks were impressed with Outer’s innovative design, high-quality materials, and strong sales figures. After a bidding war, Lori Greiner and Kevin O’Leary partnered to invest $750,000 for a 5% stake in the company.

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Impact of Shark Tank:

Appearing on Shark Tank catapulted Outer Furniture into the national spotlight. The brand experienced a surge in sales and brand awareness, solidifying its position as a leader in the outdoor furniture market. The investment from Greiner and O’Leary also provided valuable resources and mentorship to help the company grow and expand its product line.

Outer Furniture Today:

Outer Furniture continues to thrive, offering a wide range of outdoor furniture and accessories known for their comfort, durability, and sustainable design. They have expanded their retail presence and are now available in select stores across the country.

Key Takeaways:

Outer Furniture’s Shark Tank success story demonstrates the power of innovation, problem-solving, and a compelling pitch. By addressing a common pain point for consumers and offering a unique solution, they captured the attention of both the Sharks and a nationwide audience.

Their continued growth and success is a testament to the value of their products and their commitment to creating a better outdoor living experience.

Outer Furniture Alternatives

Outer Furniture Net Worth 2024 - 5

While Outer Furniture offers a compelling blend of style, innovation, and sustainability, several alternatives cater to different needs and preferences in the outdoor furniture market.

1. Sunbrella:

Renowned for its high-performance fabrics, Sunbrella offers a wide array of outdoor furniture cushions and fabrics that are resistant to fading, mold, and mildew. Their fabrics are often used by other furniture brands, so you’ll find them in various styles and designs.

2. West Elm:

This popular retailer offers a diverse collection of outdoor furniture, ranging from modern to bohemian styles. While not as focused on built-in weather protection as Outer, West Elm provides various materials and designs to suit different tastes.

3. Crate & Barrel:

Known for its sophisticated and elegant aesthetic, Crate & Barrel offers a curated selection of outdoor furniture that exudes timeless style. Their pieces are often crafted with high-quality materials, ensuring durability and longevity.

4. Neighbor:

This brand specializes in modular outdoor furniture, similar to Outer. They prioritize sustainability and use eco-friendly materials in their products. Neighbor’s designs are known for their clean lines and minimalist aesthetic.

5. Article:

With a focus on modern design and affordability, Article offers a variety of outdoor furniture options that are both stylish and budget-friendly. Their collections include sofas, sectionals, dining sets, and more.

6. Restoration Hardware:

If you’re seeking luxurious and high-end outdoor furniture, Restoration Hardware is a go-to destination. Their pieces often feature intricate details, premium materials, and a classic aesthetic.

7. Frontgate:

This retailer offers a wide range of outdoor furniture styles, from traditional to contemporary. They are known for their attention to detail, quality craftsmanship, and diverse selection of materials.

8. Kingsley Bate:

Specializing in teak furniture, Kingsley Bate is a top choice for those seeking timeless elegance and natural durability. Their pieces are designed to withstand the elements and develop a beautiful patina over time.

9. Brown Jordan:

A pioneer in the outdoor furniture industry, Brown Jordan is renowned for its iconic designs and commitment to quality. Their collections feature a range of materials, including aluminum, wicker, and teak.

10 Polywood:

If you’re looking for low-maintenance and eco-friendly furniture, Polywood is an excellent option. Their pieces are made from recycled plastic lumber, making them durable, weather-resistant, and fade-resistant.

Choosing the right alternative to Outer Furniture depends on your individual preferences, budget, and desired aesthetic. Consider factors like style, materials, durability, sustainability, and price when making your decision. With so many options available, you’re sure to find the perfect furniture to create your dream outdoor oasis.

Conclusion: Outer Furniture Net Worth

Outdoor furniture net worth is a multifaceted concept that extends far beyond the initial price tag. By considering factors like comfort, functionality, longevity, and personal enjoyment, you can make informed decisions that lead to a more fulfilling and valuable outdoor living experience.

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