Yes ! – you can make money with your knowledge of Google Analytics if you understand how to use the tool like a pro and apply the analyst data to scale up your business and that of your clients for a fee.
Different ways of making money with Google Analytics will be fully covered in this article.
What Is Google Analytics?
Google Analytics is a valuable tool to help you push your e-commerce shop forward. Not only will it explain what is happening on your website, but also why it happens. Your e-commerce can be customized according to the needs of your visitors to make it more effective. And the best part? You get all these reports for free!
The amount of money you can charge depends on your experience, how much value you can add, and your negotiating skills. The typical Google Analytics contracting rate is around £400/day.
Can I Make Money With My Knowledge Of Google Analytics?
As a Google Analytic freelancer, I’ve found in practice, this isn’t the case. You will be amazed at the many opportunities to add value to a client.
I have worked for several clients, ranging from small businesses to agencies to large e-commerce businesses. I’ve yet to find a client who didn’t have significant tracking issues when I first joined them.
How To Make Money With Google Analytics
Analytics tends to be the last consideration of most businesses – they focus on site design, products, marketing channels, etc., but spend very little time checking whether their data is correct.
So with most businesses, even successful ones, the web developer has added basic page view tracking. The marketing team will check how many visits they get from key channels, and that will be it. So there’s a lot of room for improvement.
How Does Google Analytics Make Money
Businesses using third-party checkouts often don’t have cross-domain tracking set up, so their sales are all attributed to the third-party website. Many don’t even realize this is an issue!
Such simple things as these add value:
- Tracking ajax forms
- Setting up goals and goal funnels
- Excluding hits from office IP address
- Upgrading to Universal Analytics
- Adding cross-domain tracking
Admittedly, these don’t directly make money for clients; they act as a first step. And convincing a client that they should spend money on these problems isn’t always easy. It’s much easier to find clients who know they have issues but don’t know where to start and then help them. That’s how I started, fixing cross-domain tracking jobs I found on Upwork. There are many online marketplaces, and I’m sure you’ll find plenty of people looking for help.
If you can analyze their marketing channels, show which ones they should focus on, identify abandonment issues in their checkout, and provide advice on measurement strategy and reporting. You can start by helping them make more money too.
Digital agencies are also a good source of work – they usually have many SEO and SEM people but fewer Google Analytics people. I’ve worked on many projects filling in this gap.
Quick Guide To Google Analytics: Do You Earn Money From The Visitors?
Visitors to your e-shop are only one of the benchmarks of your business success. Your web can be visited by thousands of people daily, but if they do not buy anything, you will not benefit. Learn how to measure the effectiveness of these visits!
In our last blog, from the quick guide to Google Analytics, we will speak about conversions and the actions (goals you have set) the visitors have taken on your website. For you, as an e-shop owner, these numbers are immensely important. Google Analytics will help you to track these data thanks to four reports. Let´s have a closer look.
Goals are the actions you want to track on a micro or macro level. Thanks to this report, you get detailed information about your visitors´ activities regarding goal achievement. It tells you, for instance, whether the visitor was led to purchase by a concrete page on your website.
How to learn the most about the goals? Firstly, set the goal you want to track. Followingly you see all stats regarding the goal URL, reverse goal path, funnel visualization, or goal flow.
A simple code lets you track your e-commerce on your website or in your application. All you need is to go directly to your Google Analytics account, click Admin →, navigate to the view you want → in the View column, click E-commerce Settings → enable E-commerce.
If you want to track different views, you must set them separately.
In Google Analytics, the conversions and e-commerce transactions are credited to the last campaign, search, or ad. Thanks to the Multi-Channel Funnels feature, you can track the older conversion paths that led your customers to purchase. The conversion path is therefore generated from various channels that include but are not limited to social sites, referral webpages, e-mail bulletins, and so forth.
Choose among various attribution models which credit partial benchmarks of the path your customer has undergone before the actual purchase. You can then compare those credits.
Conversions are the most important number for your e-commerce. Still, it is necessary to perceive them in a wider context. If up till now you did not have time to read our previous blogs, where we explain how to get to know your customers and how to customize your e-shop according to their needs, read them now. You can return to them easily:
#1 learn about the real-time feature;
#2 get to know your visitors;
#3 track what channel they come from;
#4 observe their behavior.
How To Earn From Google Analytics
Google Analytics is widely used by internet businesses to track the effectiveness of their operations. By using new knowledge and fusing analytics with other Google technologies, there are many ways to profit from Google Analytics.
The same corporation that gave you the most infamous search engine in the world, Google, is teaching all different types of small business owners how to get paid using its tools!
Keep track of a website’s efficiency. Install Google Analytics software and begin monitoring your website’s unique traffic immediately. Redesigning your website is like reinventing your online company; it might bring in money.
Google Adwords and Adsense users should use Google Analytics. These independent search engine components draw website visitors using keyword-specific patterns; Google Analytics can boost their performance. A potent combo for calculating ad-makers is customized advertising and incredibly accurate tracking systems.
Compare keyword marketing efforts. Numerous websites use articles with keyword-driven SEO (search engine optimization). They have authors and servers, but they need a method of campaign evaluation. Google Analytics closes this gap and aids operators in optimizing for higher profits.
For demographics of website traffic, use geotargeting. Users can utilize specific Google Analytics capabilities to determine the origin of their audience. Business owners can imagine future improvements to focus on the relevant groups by knowing who is visiting their website.
To assess online usage over time, employ time-based trend models. Chronological charts, another unique feature of Google Analytics, display dynamically what is happening on a website or campaign across time. This encourages users to utilize their imagination and existing data to spike a graph.
Finally, I’m also expanding my business – looking for knowledgeable Google Analytics workers to outsource some of my tasks. – If you have the skills, send me a message so we can have a Skype chat; perhaps I will hire you for some work to see what you can do.