Are you using WhatsApp Business App to create that high-impact messaging experience for your customers? This article is for you if you are not taking advantage of this free but powerful “WhatsApp Business App” business tool.
The concept of messaging between companies and their customers is not new. According to a recent survey by Forrester, messaging went from being the fifth most popular customer service option before 2020 to the second most popular choice in 2021.
This messaging idea shows that the method has been successful and has been used for a long time.
Yet even though a company uses messaging, they still need to do so in the most effective way possible. Its ability to make effective messaging exchanges sets a company apart from its competitors.
Personalization is used in high-impact marketing to build one-on-one relationships with each unique customer who interacts with the brand.
Access the link to WhatsApp Business Download blow:
What does the phrase “high-impact message” exactly mean? Customers are more likely to pay attention to and respond favourably to high-impact messages that offer quick value.
Messages with a call to action (CTA), list messages, response chatbot messages, and other interactive features engage clients and provide them with precisely what they want when they want it.
They do not go on for an unnecessary amount of time and do not squander your customers’ time.
Today, let’s look at how WhatsApp Business App has made it possible for businesses to deploy messaging systems with high impact, as well as how your own company may do the same.
What Exactly Does The Term “High-Impact Messaging” Mean?
Optimization is the engine that propels high-impact communications.
Since messaging has become a popular mode of communication, companies need to figure out how to make the most of their messaging platforms to remain competitive.
High impact ensures that high-quality, effective messages are sent to the places where they are most effective.
Thus, what are the features of messaging that have a high impact?
1. Asynchronous messaging
Thanks to an automated message, customers may contact you whenever needed. Because your business is open around the clock, it can give customers the help they need in real-time. It can have a big impact on customers.
Personalization allows your company to give your clients the answers they need and a unique experience that meets their needs and goes above and beyond what they expect. Data from previous interactions with customers can help predict and meet their needs and preferences in a welcoming and tailored way.
3. Good Quality Messages
How do you ensure that the messages you send have a significant impact? Make it a point to add value to every interaction you have. Customers might remember your company for a long time if your messages are high quality and include list menus, automated self-service, calls to action, and media messages.
4. Self-service through Automation
You can eliminate wait periods and boring chats by providing chatbots for self-service.
Customers’ frustrations can be eased, and their problems can be solved faster if they can solve their problems with the help of automated messages. Integrating a chatbot with WhatsApp has helped some users resolve between 50 and 70% of their problems.
5. Reactive and Proactive
High-impact messages must be aware of when it is appropriate to offer customer support. You don’t want to talk to someone at the wrong time and risk being seen as a burden or a bother.
Finding out when it’s best to be proactive with your communication and when it’s better to be reactive is the key to getting your messaging strategies to have a big impact.
A person reads a WhatsApp Business App message while standing on the sidewalk in front of an illuminated building in the nighttime.
Why WhatsApp Business App?
WhatsApp Business App is well-known as one of the best messaging services in the world, with about 2 billion active users every month.
WhatsApp is the ideal platform for connecting with your customers on a more personal level because it enables messages to be sent between families, friends, and enterprises.
The direct and personalized messaging experiences that businesses provide their consumers engage those customers on a personal level and have the potential to produce higher levels of happiness as well as higher quality problem solutions.
The fact that users are already familiar with WhatsApp Business App presents novel options for businesses to build high-impact discussions in a way that gives customers a personalized experience in which they feel heard.
Users can quickly and easily be sent to WhatsApp Business App from websites, social networks, and emails using buttons and CTAs.
You may lead your consumers to direct discussions within WhatsApp Business App no matter where they discover you.
Two Different Forms of Conversation Starters
We now know where high-impact messaging occurs. So when it comes to timing, what approach should you take? When should you first contact the consumer and wait for the client to approach you? Let’s look at these WhatsApp Business App case studies to observe when customers have used messaging successfully.
The first strategy emphasizes being on-call and ready to respond immediately whenever a consumer has a question or concern.
Nissan of Saudi Arabia knew that most customers were under 30 years old and lived fast-paced lives. Nissan talked to WhatsApp Business App, and with the help of Infobip, they made a chatbot-based messaging service that works 24/7.
The result was a high-impact, always-on service that provided clients with the ability to receive the support they required when they needed it.
Nissan Saudi Arabia saw a 34x return on investment (ROI) in revenue in the six months that followed the introduction, as well as a 390% increase in leads over their previous chatbot.
The second strategy requires your company to make the first move toward contacting the other party. For proactive messaging to work, you must know what your customers want and use strong messages to meet those needs before they become problematic.
Akulaku, a renowned financial company in Indonesia, need a dependable communication channel that would enable them to develop proactive messages and comfortable customer experiences.
Akulaku has made a custom chatbot with the help of the automation company Sanuker and the digital assistant builder Stella. This was done through the WhatsApp Business Platform.
The chatbot included functions that enabled proactive communications, including list messages. These messages may be sent to the chatbot. In-app, pre-made menus customized to the customer’s demands are shown in list messages.
Customers can receive what they want because these options are easily accessible, and they don’t have to explain the situation to the staff repeatedly. Compared to their old way of sending messages, Akulaku’s use of list messages led to a 16% increase in customer satisfaction.
A selection of items to start with “FAQ of Credit Limit” checked is displayed on the iPhone screen running the Akulaku app.
WhatsApp Business App is used to handle 67% of all customer service inquiries.
Merco Supermercado, a leading grocery store chain in Mexico with more than 30 sites, sought to improve the speed and convenience of customer service.
At the same time, they needed to be able to communicate with a greater number of customers and provide them with current information regarding deals and promotions.
Merco Supermercado, in collaboration with the chatbot developer GUS Chat, created a chatbot for WhatsApp Business App that focused on providing customer service and assisting with digital marketing.
When customers access the chatbot through WhatsApp Business App, they are confronted with a selection of alternatives that can help them manage typical difficulties, such as questions about product availability, pricing checks, or problems with a receipt.
Because it is available around the clock, WhatsApp Business App allows clients with busy schedules to connect whenever it is most convenient. During business hours, WhatsApp Business App users also have the option to escalate their issues to a real-life agent.
How is this Possible?
We’ve determined where high-impact messaging flourishes and when you should utilize it. How do you generate those powerful messaging interactions?
One of the best things about chatbots is that they can send and receive messages at different times.
The capacity to immediately reply to customer concerns and deliver solutions quickly, frequently without the involvement of a service professional, is a huge boon for the customer care structure of your company.
Vodafone concluded that they wanted to improve the effectiveness of their call centres while streamlining their interactions with customers. They combined the WhatsApp Business Platform with their advanced IBM Watson-powered artificial intelligence (AI) bot, TOBi, which can learn independently.
The chatbot that was developed as a result provides customers with increased agency and freedom to connect with Vodafone Germany on their terms, allowing them to sidestep the wait times and other potential difficulties associated with interacting with contact centres.
Vodafone lets its customers start and solve problems on their own without having to wait for human interaction. It utilizes sophisticated language processing to condense complex questions into “yes” or “no” answers, image recognition, and optical character recognition.
A person is pictured sitting in front of a window while reading a message sent to them via WhatsApp Business App from Vodafone.
Treating clients as unique individuals rather than merely as numbers is no longer optional. Businesses that do not provide individualized experiences annoy 76% of customers.
Including personalized touches in your messaging is an absolute requirement if you want the information you produce to have a significant impact.
Self-service alternatives, referencing prior contacts, and taking the time to understand what the consumer is looking for can make all the difference in the world when it comes to providing customer care.
Growing Business with High-Impact Messages
The future of customer service lies in using high-impact communications, and WhatsApp Business App is currently at the forefront of this movement.
Messaging is made to do what it’s supposed to do: to give people what they want, when and where they want it. And the WhatsApp Business Platform is demonstrating time and time again that it is capable of successfully doing this.
High-impact messaging revolves around creating meaningful engagements and individualized connections between users, and WhatsApp is committed to providing the platform that will allow your company to achieve both objectives to the greatest extent possible.
Whatever stage you’re at in your customer service journey, WhatsApp Business App can help you craft messages that stand out and have an impact.
Are you curious about the WhatsApp Business Platform and how we provide messaging solutions to businesses throughout the world? To get started, go to our More Info page.